One of the most anticipated brands in the beauty industry, r.e.m. beauty launched a limited-edition makeup collection in 2025, in collaboration with the film “Wicked: For Good.” This new collection not only builds on the success of last year’s “Wicked” collection, but also sparks widespread excitement with its unique blend of makeup artistry and the magical world of the film.
A Stunning Intersection of Film Inspiration and Brand Philosophy
This collaboration is inspired by the highly anticipated film “Wicked: For Good,” which will be released globally on November 21st and is the culmination of the “Wicked” film series. Founded by globally renowned singer and actress Ariana Grande, r.e.m. beauty’s brand philosophy of blending self-expression, art, and a personalized aesthetic creates a captivating connection with the characters and mysterious world of the film.
A dazzling product lineup
This collection includes twelve products, including eyeshadow palettes, blush palettes, lip glosses, eyeliners, and luxurious eye care products, as detailed below:
- Ozian Forest Eyeshadow Palette: This 12-shade palette features a vibrant palette of color-shifting pearlescents, vibrant metallics, and deep mattes, vividly capturing the magic of a golden forest.
- Glinda and Elphaba Makeup Set: Inspired by the film’s protagonists, this set includes the star’s liquid eyeshadow, lip liner, and lip gloss in classic pastel green tones.
- Sakura Blush Palette: Celebrating cherry blossom-themed pink and coral hues, with matte, shimmer, and blendable finishes for effortless, delicate complexions.
- Emerald City Metallic Eyeliner Set: Four metallic eyeliners inspired by the film’s Emerald City, adding the finishing touch.
- So Popular pH-Adaptive Lip Balm: Instantly changes color based on lip temperature and pH, creating a custom, soft, and unique lip look for each user. Luxury Eye Repair Patches: Enriched with hyaluronic acid and caffeine, they help the eye area glow, embodying the bubbles of light from the film.
In addition, last year’s highly popular “Popularp Adaptive Lip Balm” returns to the collection in a new emerald green shade, a highly anticipated addition to the collection.
Market Response and Launch Channels
The collection officially launched on October 1st on rembeauty.com and subsequently launched in major beauty retailers including Ulta, Sephora Europe, Boots UK, and Shoppers Drug Mart Canada. Within a short time of launch, sales exceeded double those of the “Wicked” collection from the same period last year, demonstrating the brand’s strong market appeal and consumer enthusiasm.
r.e.m. beauty’s “Wicked: For Good” collaboration is not only a fusion of makeup and cinematic artistry, but also symbolizes the future of personalized and innovative makeup experiences. Whether it is the elegant and gentle color design or the delicate and sophisticated product formula, it conveys the perfect balance of maturity and charm to beauty lovers, and is worthy of being treasured by every soul who loves beauty and magic.